# Fifteen tools and no product strategy

Each one solved one problem for one client. The roadmap is whatever shows up next Tuesday.

Counted the tools we've built this year. Fifteen. Website health checker. Content audit script. Digital maturity assessment. Proposal generator. Capture processor that turns voice notes into blog posts.

None of them were planned as a suite. Each one solved one problem for one client.

Someone asked me what the product roadmap looks like. I said "whatever problem shows up next Tuesday."

A failed product strategy costs years. A failed small tool costs a few hours. We keep building small ones.