# The 'big idea' question

Building used to cost enough that you needed a grand vision. The economics of needing to be right upfront have collapsed.

Does anyone else find that the "what's your big idea?" question gets less useful every year?

Building things used to cost enough that you needed a grand vision to justify it. Now a tool costs a conversation with an AI and a few hours. The economics of needing to be right upfront have kind of collapsed.