# What we actually use AI for

AI made us faster at building. It did not make anyone faster at thinking.

We use AI in every web project now. Code scaffolding. Content drafts. Layout prototyping. Research.

What we do not use it for: deciding what the site needs to say, who it needs to reach, or how to measure whether it is working.

The execution layer is faster than it has ever been. The strategy layer takes the same amount of time it always did. Possibly more, because there are more options to evaluate.

AI made us faster at building. It did not make anyone faster at thinking.